Maximizing ROI: Tweaks in Email Marketing
Improving the ROI is the prime motive of all email marketing campaigns. Email Marketing campaigns are still pursued by so many B2B marketers…
Inferential Matching – The first step towards mastering your data
A primary goal of any data management strategy is to provide a clear understanding of the identities and key attributes of the many…
From Data Obscurity to Clarity
Data obscurity is data that exists in a state of being unknown, unintelligible, and opaque. With obscurity comes the loss of trust in…
Buying a prospecting list? Consider the risks!
You and your team work hard to put together the pieces of the puzzle to create a great email lead gen campaign. But…